Back Up Your Life!
Actually, if you understand what I mean by this phrase, there isn't too much more to say.
You back up your data, and you might even provided redundant servers and services, or work with clusters or virtualization. That's great. And if you are with it, you store the back up media off site.
What about everything else that matters? Equipment, the building, the PEOPLE! What about your art work or memorabilia? Did you back those up? What? You can't? Maybe not, but there are things you can do to protect them and ensure they will survive a disaster.
More soon...